The Altadena
Coalition

The Altadena Coalition believes that only community can rebuild community.
We will work collectively to lower the cost of materials, improve access to contractors, and make our homes safer -- so that we may succeed individually in building our dreams. We are a non-profit organization of the community, for the community. We won't stop until Altadena is rebuilt, as resilient and beautiful as its people.

“Altadena is not for sale—together, we rebuild stronger.”
Altadena Strong: Building Together, Preserving Our Future

ALTADENA Established 1887

Who We Are

Freddy Sayegh

Altadena Resident, Activist, and
Advocate for Rebuilding
Freddy Sayegh is a 51-year resident of Altadena, deeply connected to its culture, history, and community spirit. As an established legal professional, entrepreneur, and advocate, Freddy has consistently demonstrated his commitment to supporting his neighbors and preserving the unique character of Altadena. His passion for community advocacy has led him to take on a leadership role within the Altadena community, the largest coalition of residents in the area. Freddy’s involvement in community efforts extends beyond advocacy—it’s deeply personal. His family home, along with multiple family homes, commercial buildings, and local businesses, suffered devastating losses in the Altadena fire, along with both of his children’s schools Elliott and Altadena. This collective loss has strengthened Freddy’s resolve to ensure that rebuilding efforts prioritize the needs of local families, protect community assets, safeguard historical integrity, and create sustainable infrastructure that will protect future generations. His experience as a resident who has directly felt the impact of disaster fuels his mission to give every family the chance to rebuild without facing displacement or financial ruin. He understands the emotional and financial toll the disaster has taken, and through his work with the Altadena Property Owners Coalition, he fights to address gaps in federal aid, streamline the permitting process, and protect homeowners from predatory developers. As a resident and activist, Freddy continues to advocate for federal resources to help uninsured and underinsured families stay and rebuild. His work emphasizes the importance of sustainable housing, small business revitalization, and the prevention of profit-driven development that could harm Altadena’s character. By combining his legal expertise, personal experience, and community leadership, Freddy Sayegh is ensuring that Altadena rises stronger and more united than ever.

Pastor BJ King

founder and senior pastor of
LoveLand Life Center the Church

Pastor BJ King is the founder and senior pastor of LoveLand Life Center the Church. Pastor BJ began his ministry 8 years ago as an Associate Pastor at New Mount Pleasant Missionary Baptist Church of Inglewood, CA, under the leadership of Senior Pastor M.M. Merriweather. Where he was a member for 20 years.

Pastor BJ returned to his home town Pasadena, CA in 2013 and had Saturday night service called “Hood Church” Witness a different approach to Witnessing!

Pastor BJ attended John Muir High School, Class of 86’ and graduated from The USC Cecil Murray Center for Community Engagement’s Faith Leaders Institute (FLI) in 2014. Pastor BJ is currently attending Azusa Pacific University where he is studying Theology on his quest for a Master Degree.

BJ King and The Cure Network has a very extensive track record in the field of entertainment, he has worked very closely with Interscope Records, Dreamworks Records, Universal Records, Capital Records, and Warner Bros Records for the past 30 years. He has traveled the world and experienced what has worked and what has not worked using the tool being entertainment. He has been influential in bring entertainment to the community for the past 20+ years.

Pastor BJ King is also a Life Coach

Pastor BJ King spent a year at Experience Christian Ministries (ECM) under the leadership of Senior Pastor Anthony Shep Crawford to observe what it took to plant a successful ministry from the ground up. Pastor Shep and First Lady Dr. Shalonda validated the grass roots approach to ministry. ECM mastered the art of “Out of the Box” Ministry. Pastor Shep and ECM were an influential in the decision to launch LoveLand Life Center the Church. They even raised the first offering ever for LoveLand Life Center the Church.

In 2016 Pastor BJ King along with the vision from God, started LoveLand Life Center the Church. Why LoveLand Life Center? Well the bible tells us that God is Love. And we believe that to be so. So when Gods people are joined together in his name, you are in LoveLand (GodLand).

Our staff and I are on a mission to bring forth Gods word in a easy to understand real and relevant way. This is the church that your grandmother warned you about!!! It won’t be for everybody. But if you are the person who is seeking God and wasn’t quite sure where you could find Him. You are in the right place.

Welcome to LoveLand Life….

Types of Assistance We Will Provide:

Legal Support: Free consultations and access to legal representatives to address property
disputes and predatory practices.

Financial Guidance: Budget planning, access to grants, and
low-interest loans for homeowners.

Housing Resources: Assistance with housing repairs, tenant
rights, and resources for renters facing eviction.

Community Advocacy: Support for preserving
cultural and historic landmarks and promoting sustainable development.

Emotional and
Mental Health Support: On-site counselors to help residents cope with displacement stress and
related challenges.

Resources and Representatives

Los Angeles County Departments: The Assessor’s Office, Aging and Disabilities, Animal Care and Control, Child Support Services, Children and Family Services, Consumer and Business Affairs, Economic Opportunity, Fire Department, Mental Health, Military & Veterans Affairs, Public Health, Environmental Emergency Response Team, Public Social Services (CalWorks, CalFresh, MediCal), Public Works (Building & Safety, Environmental Programs, Flood Control), Regional Planning, Registrar Recorder/County Clerk, Treasurer & Tax Collector, Homeless Initiative & Affordable Housing, and Medical Examiner.

State Agencies: DMV, Employment Development Department, Social Services (CDSS), Franchise Tax Board, Insurance (CDI), Contractors State License Board, Tax & Fee Administration (CDTFA), Public Health (Vital Records), Veterans Affairs (Cal Vet), and Housing and Community Development (HCD).

Copyright © 2025 The Altadena Coalition

Scroll to Top